Unless you’ve been living under a rock, you likely already know that digital marketing in all of its forms is one the fastest growing ways to drum up business and have your company seen by hundreds and even thousands of people. You may know several of the ways that different types of digital solutions can help your business, but have you looked into search engine optimization? Search engine optimization (SEO) is one of the best ways to drive potential consumers to your website to create new business, and is a must if you’re looking to establish and grow your business or personal website. Let’s look at 3 reasons that you need an SEO company.

3 Reasons You Need an SEO Company

Must Consumers Now Search for Businesses Online

The vast majority of consumers, 93% in fact, now use online searches to kick off their browsing, but the intriguing numbers don’t stop there. 75% of consumers will never go past the first page of search results and around 60% of customers will only click the top 3 search results. SEO uses a variety of techniques to move your targeted keywords and website into the top results of the rankings which gets you more website views, and more business! If you don’t get your business online and high in the rankings, you’re leaving plenty of potential business on the table.

It’s not Enough to Pay for Online Ads and Social Media Now

You may have already invested some money in paid search engine ads, or put a lot of hard work into your social media accounts, but those are not quite enough to get you the best possible results. While well executed paid ad campaigns and social media work will certainly drive customers to your website, it is still nothing compared to solid SEO. 70% of sites that customers click on are the result of organic (non-paid) search results with 70-80% of people ignoring paid ads altogether. Organic SEO is also the #1 driver for website traffic, beating out social media with upwards of 300% more views.

SEO Has Already Proven Its Worth

Talk to any business that is invested in SEO from a reputable SEO company and they will often give you positive feedback. SEO is used by everyone from Fortune 500 companies to the local mom and pop roofing business for a reason, it works. SEO has already proven its worth over the last several years and will only be more valuable as our society moves further into the digital age.

If you’re ready for the next big step to grow your business and web presence than SEO should be at the top of your list. Start talking to a reliable SEO company today to find out how they can help increase your digital footprint, and therefore increase your business.