The Search Engine Marketing world has become saturated with different ways to develop and execute effective online marketing campaigns. Because the options can seem confusing, we’re helping with seven SEM tips that can help to ensure that, no matter how big or small your marketing budget is, you will succeed online.
7 SEM Tips You Must Implement Right Now to Succeed
Tip #1: Answer the question, “What am I trying to achieve?”
Setting a goal before even going about your SEM plan is important to its overall success. Your goal should be simple, measurable, realistic, and tied to the overall mission of your company. An example of a goal for SEM might be to get your cost per conversion down to a specific number within a set timeframe.
Tip #2: Take care when developing your keywords.
One of the most common mistakes some companies make is trying to capitalize on keywords that won’t end up netting them more customers. This is why it’s crucial to know your competition and what is driving your customers to them through search traffic. This can take some investigation on your part, but it’s worth it in the long run.
Tip #3: Run A/B tests on every ad.
Which ad copy works best? How can you know? Many of the most common advertising platforms, like Google’s AdWords, allow you to run champion/challenger tests to see which ad copy performs better. It’s an excellent way to either confirm or deny your suspicions about what is going to prompt a search engine user to click on your ad. Ads that aren’t A/B tested won’t perform as well as ads that are.
Tip #4: Hone your landing pages to a ‘T.’
You spend a lot of time and energy developing your SEM funnel, which is why it’s extra important to make sure that your landing pages are doing their job. Similar to tip #3 above, run A/B tests on landing pages and keep a close eye on what works and what doesn’t. If you’re not sure how to structure your landing page or if something isn’t working to convert traffic into sales, consider reaching out to a specialist who can perform tweaks for optimization.
Tip #5: For every keyword in your PPC campaign, review your bids and conversion performance regularly.
Another common mistake that some internet marketers fall prey to is relying on overall campaign stats to judge whether or not a PPC plan is working. To get the most out of your PPC spend, perform weekly reviews on the bids and cost-to-convert ratios of each keyword in your campaign. Making changes on a routine basis and tracking those changes over time are powerful ways to get more ROI from your PPC investment.
Bonus Tip #6: Work with Altitude SEO to optimize your SEM
At Altitude SEO, we put to work the proven techniques and tactics that have been shown to provide the absolute most from online marketing campaigns. We’ll work with you to develop smart digital marketing that produces results. Contact us today to learn more.