30
Jan 2019
What is SEO Writing?
SEO writing, like SEO content, is a curse upon the searcher’s world. So many websites, SEOs, and “freelance writers” out there write content specific to Google and not the people reading that content. This leads to spammy, low quality, and little value pieces of content floating around the world wide web. Chances are you’ve read blogs that leave you scratching your head and wondering what you read. Often, you’re reading
23
Jan 2019
Stop Saying SEO Optimization!
Okay, come on now. Stop staying SEO optimization. Think about it. We’ll give you a minute. SEO optimization… Search engine optimization optimization. Get it now? One of the funniest and most annoying things people do when talking about SEO is using the phrase “SEO optimization” when they should know better. Why Do People Say SEO Optimization? Acronyms are a funny thing in the English language. The English language, in general,
28
Dec 2018
What is SEO Software and Do You Need It?
Tools to enhance SEO have come a long way. There are now so many different ways to approach search engine optimization that many internet marketers are left wondering where to turn for the best bang for the buck. An even more pressing question can be posed – do you even need SEO software at all? Is it worth learning, implementing, and keeping up with the pace of the ever-evolving SEO
21
Dec 2018
What is SEO Content and Is It Still Relevant?
While the terms ‘SEO’ and ‘content’ each have their own technical meanings, the two do often go hand-in-hand. When content is developed and formatted specifically for the purpose of increasing search rankings, that content can be said to be ‘SEO content’. When websites rank higher in search rankings, the natural result is more traffic to those websites. That’s a good thing! After all these years of the internet being such
The acronym SEO has been around for almost as long as the internet has been in existence, but relatively few people truly understand what SEO is and the value that an SEO company can bring to an organization. So, to clear some of the air, we’re dedicating a post to defining SEO and explaining why it’s particularly important for small businesses. First, the Basics When Dealing with an SEO Company
06
Nov 2018
How to Create a DIY Snapchat Filter
Anyone who has used Snapchat has probably had fun trying out the different filters that do everything from adding kitten ears to strangely distorting pictures and videos. Have you ever stopped to wonder where these filters come from, or how you might make one, yourself? Think about the branding potential if your business or organization were to create its own Snapchat filter. The possibilities are endless! It’s easier than you
29
Oct 2018
What is SEO Marketing?
Search Engine Optimization marketing, sometimes abbreviated as SEM, is a sub-discipline of digital marketing that is specific to the activity of web searches. Any time an internet user conducts a web search, whatever search engine they’re using (Google, Yahoo, Bing, etc.) runs the user’s search term or phrase through an algorithm. An algorithm is just a complex set of rules and parameters that return back to the user the relevant
Everyone likes free stuff. But, not all free stuff is valuable, and nowhere else is this more obvious than in the world of SEO tools. That’s why we’ve weeded through the junk to find only the most powerful sites and services that have real, tangible value for those trying to enhance their web presence through smart SEO. Why pay when you don’t have to? Use these five free SEO tools
15
Oct 2018
What is Black Hat SEO?
In the past decade or so, the world of Search Engine Optimization has been split into two camps: Black Hat SEO and White Hat SEO. Each of these approaches seeks to improve the rankings of websites in search results, but only one of them does so in an ethical, sustainable way.A Black and White Issue It helps to think of Black Hat SEO tactics as bending the rules as opposed
08
Oct 2018
How to Learn SEO
Search Engine Optimization as a discipline has grown immensely in recent years. What used to be a ‘nice to have’ in the development of a website is now a must-have, and those who don’t take the time to learn the nuances of SEO are doomed to be bested by those who do. Thankfully, there is a glut of educational resources available online – resources that can help you to really