You’ve decided to make a website for your grass-cutting business. That’s fantastic! The modern business won’t be seen without a proper website, that’s where your potential customers are after all. You sit down at a computer with a newly-bought book on making a website, but you’ve already hit a snag, what content management system (CMS) should you use to build your site? There are dozens of CMSs out there, and

If you’ve ever read an article about SEO or talked to someone about optimizing websites, you’ll find that they talk about Google a lot. Google is important when it comes to search engine optimization but there other search engines out there like Bing, and Yahoo, so why doesn’t anyone ever talk about SEO for those search engines? When choosing where to spend your SEO dollars, you want to be certain

It’s difficult to imagine a modern world without the internet and websites. About every business, service and company has a website where potential customers can find contact information, learn what that company does, and reach out to that company. With the advent of digital technologies, if you aren’t online, your business won’t reach the potential it could. Being online comes with the ever-present threat of hacking. Hackers can steal sensitive

If you’ve been doing your research or talking to your SEO service about the different factors that affect your rankings, you know that your site’s backlinks are some of the most critical factors. The more high-quality backlinks you have, the better your site will perform in search engine rankings. One type of backlink that’s been around for years but has only recently gained more attention is the deep link. Deep

Most business owners know the importance of online marketing, but where your hard-earned money goes to online advertising and marketing is a difficult choice for many. Two of the more traditional forms of marketing in the online world come in Pay-Per-Click (PPC) and search engine optimization (SEO.) The goal of both PPC and SEO is to drive traffic to your website, so is one better than the other? Do you

The options for promoting your business can be intimidating. You have your traditional media such as print, television, and radio, you have digital media with your website and social media, and a host of options in-between. These traditional forms of marketing have their place but have you ever thought about using live video to promote your business? The concept of live video is not completely foreign to many business owners,

There’s no doubt about it, if potential customers can’t find you online, you are missing out on tons of business. It used to be enough for businesses to have a decent website with contact information, but with the social media revolution, this is no longer the case. To get the most out of your internet marketing, you must take part in social media like Facebook, Instagram, and Pinterest. So is

There’s only one certainty in the world of search engine optimization (SEO), and that certainty is that everything changes. Search engine optimization is a product of the major search engines, and every time a search engine updates its algorithms or ranking factors, SEO companies need to be right behind. Google recently announced a large change in how it indexes sites in both the desktop and mobile environment, and this change

The modern business will have a difficult time succeeding with a great website. The internet is now the primary way customers find goods and services, and if you don’t have a great website, you will be left behind. Only a few years ago it was enough for a company to throw up a simple website with their phone number, but as more people go online than ever before, this is

Search engine optimization can be a complex process. If you make one mistake or use the wrong type of software you could be holding your rankings back and hurting your rankings without even knowing it. This includes the obvious like not following best SEO practices or violating webmaster guidelines, but even something as simple as a using bad hosting service or archaic website building platform could be keeping your website