Impressional growth is something I talk often about, especially as it relates to a traffic potential and visibility as it relates to search engine optimization and search engine marketing. The amount of ‘impressions’ directly relates to how many times particular subject (like a website, or ad) has been shown. Impression is a type of analytics that is used to describe how much an ad has been shown in pay-per-click marketing

Altitude SEO is pleased to announce its sold WordPressSEO.com to Yoast Founder Joost de Valk and his team. We couldn’t be happier with the home WordPressSEO.com has found, as de Valk and Yoast have been fixtures in the SEO and digital marketing space for years. Yoast provides a wealth of information on SEO, website design, and digital in general to those in the industry and those looking to get more

What was once a simple way to catch up with friends or post photos of your brunch has now become a big business. Social media such as Facebook, Instagram, Pinterest and others has shifted from simple online applications to one of the best ways to let your customers know what’s happening in your business and to reach new customers. There are plenty of no-cost ways to get on social media

The Internet Time Machine is an online archive of websites and pages to help internet users see into the web’s past. Let’s imagine a scenario to give you an idea of how the Internet Time Machine works. Four years ago, you designed a web page that you liked. The colors, the layout, and the flow were all perfect. You turned your work over to the client and went on your

Hacking can happen to any website, without even the slightest clue that it has happened. With the right string of malicious code, a WordPress-backed website can turn from a valuable sales and engagement tool to a scam artist’s playground – sending out bad links and destroying your good SEO. One of the most recent threats to WordPress sites is the Pharma Hack. Considered a “Black Hat SEO” tool for online

In 2010, Facebook launched Open Graph: an integration tool between the world’s most popular social media network and the rest of the internet. Through this simple extension, Facebook gained the ability to read content and display articles organically in users timelines. While understanding this is critical to social media success, many websites do not incorporate Open Graph into their back end. Does Open Graph need to be part of your

Okay, fine, you get it! Your business is going to stay where it is until you implement SEO for your website. Most business owners now know the importance of SEO to drive more traffic to their website, and more profit to their service or business, and are making investments in their site. If you’re a business owner that’s ready to get SEO started on your website, it’s helpful to know

If you want to get a step up on your competitors, your best chance may be search engine optimization (SEO.) SEO can help your rankings climb all the way to the top spot in major search engine rankings, and you’ll enjoy the increased web traffic and business that SEO can create. There are a few diverse ways to classify SEO, but one of the most popular ways is the division

You hear about it from your competitors, others in your industry, and it’s hard to read any business magazine without hearing about search engine optimization. SEO can help your business or service move to the next level online. You know your search rankings are important, but do you need an SEO service to rank well? This is a loaded question, so let’s look at why companies choose to use SEO services to

All the hoopla you hear about digital marketing nowadays is about where your website ranks. The saying in the world of SEO is, “If you aren’t first, you’re last.” The top spot on search engine rankings is the ultimate achievement for your website, and will lead to plenty of new business, but does every business or every website need SEO to succeed? Let’s learn more about how customers are using