You’ve done the research, read several articles, and talked to other businesses who have good things to say about it. You’re ready to implement an SEO campaign to drive more visitors to your website. While looking at different local SEO services, you will notice that several offer complementary audits of your website to let you know where you stand and what needs to be done to improve your rankings. So,

There’s no question that online presence is a must for your business. The majority of customers go online to find businesses, contractors, and other services before they go anywhere else. It used to be enough to have a decent website, but now you must not only have a great and optimized website to be found, but you must also participate in social media. Social media outlets like Facebook, Twitter, and

When you don’t know about a certain area for your business, you consult with a professional. You consult with an inventory expert to make sure your stocks stay what they are, you consult with a shipping and receiving expert for your shipments, and you consult with the proper experts for your website and its rankings. Every time you meet with one of these experts, you usually heed their advice. Of

Each year in Boise, Idaho, Fishers Technology sponsors the Boise Tech Show. It is a day of demonstrations and seminars focused on technology, leadership, innovation, and strategies for entrepreneurial success. Last year, our team attended the show and had a great time visiting. This year, Altitude set up a table on the show floor and was given the honor of presenting. An SEO Seminar with Sean Hakes The Boise Tech

It’s understandable that updates can be frustrating. It seems like every time you boot up your computer some software or program is begging you to update it, and don’t even get us started on Adobe Acrobat. Many of these updates can be pushed to the side, and many aren’t 100% necessary, but not when it comes to updating your content management system (CMS.)  Your CMS needs always to stay updated,

You’ve decided to make a website for your grass-cutting business. That’s fantastic! The modern business won’t be seen without a proper website, that’s where your potential customers are after all. You sit down at a computer with a newly-bought book on making a website, but you’ve already hit a snag, what content management system (CMS) should you use to build your site? There are dozens of CMSs out there, and

If you’ve ever read an article about SEO or talked to someone about optimizing websites, you’ll find that they talk about Google a lot. Google is important when it comes to search engine optimization but there other search engines out there like Bing, and Yahoo, so why doesn’t anyone ever talk about SEO for those search engines? When choosing where to spend your SEO dollars, you want to be certain

It’s difficult to imagine a modern world without the internet and websites. About every business, service and company has a website where potential customers can find contact information, learn what that company does, and reach out to that company. With the advent of digital technologies, if you aren’t online, your business won’t reach the potential it could. Being online comes with the ever-present threat of hacking. Hackers can steal sensitive

If you’ve been doing your research or talking to your SEO service about the different factors that affect your rankings, you know that your site’s backlinks are some of the most critical factors. The more high-quality backlinks you have, the better your site will perform in search engine rankings. One type of backlink that’s been around for years but has only recently gained more attention is the deep link. Deep

Most business owners know the importance of online marketing, but where your hard-earned money goes to online advertising and marketing is a difficult choice for many. Two of the more traditional forms of marketing in the online world come in Pay-Per-Click (PPC) and search engine optimization (SEO.) The goal of both PPC and SEO is to drive traffic to your website, so is one better than the other? Do you