If you’ve been doing your research or talking to your SEO service about the different factors that affect your rankings, you know that your site’s backlinks are some of the most critical factors. The more high-quality backlinks you have, the better your site will perform in search engine rankings. One type of backlink that’s been around for years but has only recently gained more attention is the deep link. Deep

Most business owners know the importance of online marketing, but where your hard-earned money goes to online advertising and marketing is a difficult choice for many. Two of the more traditional forms of marketing in the online world come in Pay-Per-Click (PPC) and search engine optimization (SEO.) The goal of both PPC and SEO is to drive traffic to your website, so is one better than the other? Do you

The options for promoting your business can be intimidating. You have your traditional media such as print, television, and radio, you have digital media with your website and social media, and a host of options in-between. These traditional forms of marketing have their place but have you ever thought about using live video to promote your business? The concept of live video is not completely foreign to many business owners,

There’s no doubt about it, if potential customers can’t find you online, you are missing out on tons of business. It used to be enough for businesses to have a decent website with contact information, but with the social media revolution, this is no longer the case. To get the most out of your internet marketing, you must take part in social media like Facebook, Instagram, and Pinterest. So is

There’s only one certainty in the world of search engine optimization (SEO), and that certainty is that everything changes. Search engine optimization is a product of the major search engines, and every time a search engine updates its algorithms or ranking factors, SEO companies need to be right behind. Google recently announced a large change in how it indexes sites in both the desktop and mobile environment, and this change

The modern business will have a difficult time succeeding with a great website. The internet is now the primary way customers find goods and services, and if you don’t have a great website, you will be left behind. Only a few years ago it was enough for a company to throw up a simple website with their phone number, but as more people go online than ever before, this is

Search engine optimization can be a complex process. If you make one mistake or use the wrong type of software you could be holding your rankings back and hurting your rankings without even knowing it. This includes the obvious like not following best SEO practices or violating webmaster guidelines, but even something as simple as a using bad hosting service or archaic website building platform could be keeping your website

If you’ve been online for more than a day you know that reviews and ratings can make or break your business. Most people used to use the phonebook or a referral to find their services but now they are heading online and looking at your company’s reviews before deciding which businesses to contact. Your company needs to be seen in a positive light, and positive reviews may help a customer

There’s no doubt about it, if you’re ready to step up your game and take your service or business to the next level, you need a search engine optimization (SEO) strategy. SEO helps optimize your website to rank higher in search engine results, and to get more traffic (and business) onto your website. Like many other marketing or online services, SEO does not come in a one-size fits all package.

These days, I you aren’t taking part in the digital marketing world, you will be left in the dust. More customers than ever before go online to find the right companies and services for their needs and if they can’t find you online, chances are you are losing that business. To fill this gap in the market, there are countless companies who want to work with you as a digital