In the past decade or so, the world of Search Engine Optimization has been split into two camps: Black Hat SEO and White Hat SEO. Each of these approaches seeks to improve the rankings of websites in search results, but only one of them does so in an ethical, sustainable way.A Black and White Issue It helps to think of Black Hat SEO tactics as bending the rules as opposed

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Oct 2018

How to Learn SEO

Search Engine Optimization as a discipline has grown immensely in recent years. What used to be a ‘nice to have’ in the development of a website is now a must-have, and those who don’t take the time to learn the nuances of SEO are doomed to be bested by those who do. Thankfully, there is a glut of educational resources available online – resources that can help you to really

You have a lot of options available to you when it comes time to allocate your digital marketing budget. How much of it should go to optimizing your website for search engines? More specifically, will focusing on Google SEO grow your business? With there being so much else that pulls you in every direction in running your business, it can be hard knowing where to focus on generating new leads.

When a potential client or customer searches for keywords related to your business, you want to be sure that your company has the highest possible chance of being found online. So, it makes perfect sense that you’d like to see your business listed as close to first, if not first, as possible, right? After all, higher ranking websites get more traffic, don’t they? The truth is that people conducting online

As part of the essential function of virtually every search engine in existence, backlinks are used to gauge your website’s relevance and popularity. To better understand what backlinks are and how they work, we’re spending some time analyzing this crucial aspect of Search Engine Optimization. Knowing how backlinks are used in search engine algorithms is necessary for the overall success of any digital marketing campaign. So, What Are Backlinks and

You may think you know how to do a Google search, but do you really? When it comes to giving or receiving Google search advice, it seems like everyone has a slightly different idea of how it’s done best. Perhaps you’ve heard that your focus needs to be on using the right keyword, or using some ‘trick’ to get to more precise results tailored to what you’re looking for. Among

The Search Engine Marketing world has become saturated with different ways to develop and execute effective online marketing campaigns. Because the options can seem confusing, we’re helping with seven SEM tips that can help to ensure that, no matter how big or small your marketing budget is, you will succeed online. 7 SEM Tips You Must Implement Right Now to Succeed Tip #1: Answer the question, “What am I trying

You already know that search engines are an indispensable way to navigate the internet. But do you know which ones are the top among all of them? There are dozens of search engines, all of which aim to do one thing better than the rest: crawl the internet for the best information and present it in a relevant way to those who are looking for it. Knowing which ones are

Marketing and advertising are two of the oldest business disciplines, and they have both evolved significantly in the era of the internet. Moving from the traditional methods of print, television, and radio advertising to the vast, complicated world of online marketing has required a complete retooling of the skillset used by those trying to grow their business. One of the most crucial arrows in the quiver of the internet marketer

Search engines, whether on the internet or your desktop, are critical tools that enable efficient navigation and bring relevant information to our fingertips just when we need it. These amazing tools have become such an integral part of our daily lives that it’s hard to imagine life without them. The advent of the internet in cooperation with search engines sets the stage for success using digital marketing strategies, which is