Anyone who has used Snapchat has probably had fun trying out the different filters that do everything from adding kitten ears to strangely distorting pictures and videos. Have you ever stopped to wonder where these filters come from, or how you might make one, yourself? Think about the branding potential if your business or organization were to create its own Snapchat filter. The possibilities are endless! It’s easier than you

Impressional growth is something I talk often about, especially as it relates to a traffic potential and visibility as it relates to search engine optimization and search engine marketing. The amount of ‘impressions’ directly relates to how many times particular subject (like a website, or ad) has been shown. Impression is a type of analytics that is used to describe how much an ad has been shown in pay-per-click marketing

In 2010, Facebook launched Open Graph: an integration tool between the world’s most popular social media network and the rest of the internet. Through this simple extension, Facebook gained the ability to read content and display articles organically in users timelines. While understanding this is critical to social media success, many websites do not incorporate Open Graph into their back end. Does Open Graph need to be part of your

Social Media Marketing goes far beyond simply posting about discounts and offers. It goes into researching the exact demographics and buying personas that drive targeted sales to your organization. Altitude SEO is a full service social media marketing agency that dumps a lot of our efforts into researching hypersensitive demographics designed to yield powerful results for your business, and social media engagement. Just a few years ago, we took on