Google loves content. In fact, it’s the number one ranking factor for any website. There’s a lot more to content than just throwing up some random words and hoping for the best. Altitude SEO believes in the importance of content and encourage all our clients to take advantage of what it has to offer.
Altitude SEO offers a full suite of content marketing for our clients, including on-page content optimization, content strategy, social and paid content marketing, and influencer outreach.
Content optimization is the process of ensuring that content on a given page displays all possible on-page SEO factors. This includes content length, the inclusion of keywords, header use, ALT tag attribution, and more. By ensuring your content is properly optimized, it’ll set the foundation for Google picking up that piece to help rank it and boost your overall website visibility.
Content audits by the team at Altitude SEO ensure all the content on your website is up to par with Google’s Webmaster Guidelines. This audit shows us, and you, where issues with content on your site occur and gives guidance on how to fix them.
Content strategy is the planning, development, optimization, and management of content for a given website or brand. This extends to both on-page and off-page content development, giving your brand the added edge it needs to surpass what your competitors are doing with content online.
Social and paid content marketing uses social media networks and paid advertising to gain traction for a piece of content on your website. Whether you’re introducing a new product, educating a customer on a given issue, or simply want to be seen by more people, social and paid content marketing can ensure your brand gets in front of its audience quicker and faster than waiting for Google to pick it up.
Influencer outreach is one of the best ways to gain traction online by linking your brand or website with influencers in your field. This can include any companies you have a personal relationship with, people who are already talking about your brand online, and blogs that might be interested in covering what you do. By reaching out and developing relationships with influencers, you’ll see traffic and brand mentions skyrocket.
Content PR takes social and paid content marketing to another level by focusing on high-value outreach to public relations outlets, such as news stations, newspapers, magazines, and more. Press releases, case studies, and highly relevant content can make for great content PR outreach for a brand or website.
Altitude SEO offers a variety of content marketing services for your business or brand. If you’re interested in learning more, call Altitude SEO today at 303-500-5836 or email [email protected]
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