You’ve done the research, read articles from the experts, and talked to other businesses who have good things to say about it. You’re ready to implement an SEO campaign to drive more visitors to your website. While looking at different local SEO services, you will notice that several offer complimentary audits of your website to let you know where you stand and what needs to be done to improve your rankings.

So, are these audits legitimate and can they tell you what’s holding your website back? Let’s review SEO audits and audit tools to give you an idea of their effectiveness and usefulness.

Will an SEO Audit Tool Show You What’s Wrong with Your Website?

There is no set of parameters for SEO audits, so different tools, and services will function differently and make different recommendations. That being said, here are some examples of what most SEO audit tools should look for:

  • Backlink portfolio
  • Keyword usage
  • Proper meta titles and descriptions
  • Proper optimization of content and images
  • Compliance with Google Webmaster Guidelines
  • Site and page load speed

SEO audit tools can look at dozens of different factors to determine where your website stands, so are they legit?

These audit tools can show you where you need to improve your website, but they will not fix those areas. Think of getting an SEO audit like taking your car in for service, your mechanic can tell you all the different things that need to be fixed on the vehicle, but unless something is done, you still have a vehicle in disrepair. Similarly, having an SEO audit performed is a good place to start and can tell you what’s wrong with your site, but it won’t matter until you do something about it.

Finding the Right SEO Audit for Your Website

Most website owners perform an audit first, then look for an SEO, but this should be reversed. If you’re ready to get started with SEO your first step should be to find a local SEO service with a great reputation. Since there are many audit services available, you want to cut through the clutter and pick the audit tool that is recommended by the SEO service you may work with in the future. When you pick an SEO first, you won’t have to worry about misinformation from lackluster SEO audit tools.

If you’re ready to get started with SEO, your first goal is to find a local SEO with years of service to the community and proven results. They can recommend the right SEO audit tools, and once you know what’s going to your site, you can start taking steps to fix it immediately.