Business owners and service providers who are paying attention to current trends know that most of their potential new customers look online to find them. This means that if you don’t have an established web presence, you’re going to be left behind. Those same business owners also know that’s not enough to just have a website, they most also come up high in search results for these same customers to find them.

Search engine optimization (SEO) is the service of optimizing your site so it appears higher in these rankings and you can build your business. That’s great, you may be thinking, I threw up a website years ago, let’s optimize it so I can get that new business. Unfortunately, not all websites are created equally and one website may be easy to rank, while another may need significant help. So does your website have to be great already to rank well?

Do You Need a Good Website to Rank Well?

The term, “good website,” is a relative one. You can have a website that looks visually pleasing, is easy to navigate, but won’t set you up for high rankings. On the flip side of this, you might have an ugly website that most customers don’t care for, but that website has all of the necessary information and follows best practices to rank well.

If you want your website to rank well, it must be “good,” in the eyes of the search engines. This means that the page will have proper code, proper internal linking, proper tags, and titles, and follow other webmaster guidelines in the eyes of the search engine. A visual appeal may be a benefit to users to your site, but it doesn’t mean much to search engines unless it deals directly with best web practices.

Your goal as a business owner is to have a good website in both terms of search engines and user approval. The good news is that you can likely knock both of these out with an established search engine optimization (SEO) company. A reputable SEO service can go into the depths of your website to figure out how to make it “look good” for search engines as well as make recommendations on the aesthetic part of your site, depending on the services they offer. If an SEO cannot directly help you with the aesthetics of your site, they can likely make recommendations to someone who can.

It takes a properly optimized site to look good in the eyes of the search engines and it takes a visually pleasing and easy to navigate the site to look good in the eyes of your users. Use an SEO service to build yourself a great website for the engines and get some help in the visual department if your SEO recommends it. With both of your bases covered you’ll be on the right track to rank your website well and get plenty of new customers.