Okay, fine, you get it! Your business is going to stay where it is until you implement SEO for your website. Most business owners now know the importance of SEO to drive more traffic to their website, and more profit to their service or business, and are making investments in their site.

If you’re a business owner that’s ready to get SEO started on your website, it’s helpful to know how much you can expect to spend. SEO is an investment, but a smart business owner needs to know what type of investment they need to make, so how much should you spend on a full SEO campaign?

How Much Should You Spend on a Full SEO Campaign?

You probably want a concrete number, but unfortunately, it’s not that simple. So, how much should you spend on SEO? The amount it takes to achieve your SEO goals.

Let’s review some examples to get an idea of what types of goals there are, and what factors affect SEO cost.

Deciding On Your Goals

The type of goals you have will play the largest part in determining how much you should spend on SEO. Someone in a small region who only wants to get on the first page for one keyword will spend much less than someone in a large region who wants to be ranked number one for several keywords. You need to decide on your SEO end goals to get an idea on cost before anything else.


Not all SEO campaigns are created equally. For example, it will be much easier for you to rank for “cricket farm” in Nebraska than it will be for you to rank well for “surfboard rental” in Los Angeles. Because it will take much more time and effort to get results for more competitive markets, you should expect to pay more.

Getting a Consultation

If you want the dirty details on how much SEO is going to cost you, you must first meet with an SEO service. An SEO service will look at your website and the work that needs to be done with it, your end goals, and the competitiveness of your field to help decide on your quote. Like any other service, it’s best to shop around for SEO services to get the best deal. Stay away from both extremely low bids, as well as extremely high bids.

Depending on your SEO goals, services can run anywhere from a few hundred bucks to many thousands of dollars. To get the real skinny on what you should expect to pay, meet with a reputable SEO service.