Search engines are complex and continuously evolving programs that help those around the world look for answers to billions of different queries. Everyday search engines are refining and perfecting their algorithims and equations in order to give those who are searching accurate results for what they are looking for. This presents a problem to search engine optimization companies. You have to keep pace with a program that is constantly evolving, and even changing their own rules.

Getting Your Website Above the Fold

An SEO campaign is considered successful when your keywords are ranked “above the fold.” Above the fold is a borrowed term from the newspaper industry and for search engines, above the fold is the content you can see on a search engine result page (SERP) without scrolling down or changing pages.

There’s just one problem, as the search engines evolve it has become increasingly more difficult to get your page above the fold, especially with the most popular search engine Google. Let’s suppose you are an asphalt company and someone in your area searches, “how to repair asphalt.” Your website may rank highly, even organically #1, but you have to fight with quick answers, knowledge graphs and more to get your page seen without anyone scrolling down. Now rather than just competing against other local search results, you also have to compete with Google itself.

This presents a challenge to SEO companies, but SEO companies have been rolling with the punches for years, and adapting to new strategies is just part of the business. So now that you know what you’re up against, what type of strategies should you take to not only get your website to rank highly, but to also compete with the new system? You must find an SEO that knows how to adapt.

There are plenty of SEO companies out there, but only a select few who are able to keep up with the search engine itself. SEO companies now must be able to get your website to compete against the search engine itself along with all of the other websites jockeying for position.

When looking for an SEO, choose one with a solid reputation, and the ability to keep up with the ever changing pace of search engine optimization. Your SEO company should be able to help you with content, social media marketing, pay-per-click (PPC) campaigns, with a strong amount of locally and geographically-driven SEO tactics.

When you have a reputable SEO that is constantly at pace with the search engines itself, you will get the best results, even against the search engines. Do plenty of homework and research before you choose an SEO that will keep your website above the fold.