Is Google the Only Search Engine That Matters?
If you’ve ever read an article about SEO or talked to someone about optimizing websites, you’ll find that they talk about Google a lot. Google is important when it comes to search engine optimization but there other search engines out there like Bing, and Yahoo, so why doesn’t anyone ever talk about SEO for those search engines?
When choosing where to spend your SEO dollars, you want to be certain that you’re getting the biggest bang for your buck. When it comes to search engine optimization, should you put every penny on Google or should you spread the love?
Is Google the Only Search Engine You Should Care About?
This is not the answer you’re looking for, but it depends. There’s no doubt that Google is king of the search engines, raking in 80 percent of total search engine traffic as of August of 2016 according to Search Engine Journal, and that’s only for desktop searches. The search share for mobile is even steeper with Google taking home approximately 95 percent of the total share.
So right away, we see that Google has a stranglehold on the search industry, so why would anyone perform SEO on anything but Google? Because the numbers above are representative of the share a whole, not the share for your industry, or in your region.
While Google tends to be the #1 search engine in most every category, there are some times regions or areas where the share is evener. For example, older adults in the US tend to use Yahoo and AOL searches more often than Google, if your industry caters to older adults, you would consider putting some of your SEO money into these search engines.
Luckily you don’t have to make a blind guess when you spend your money. Before the share of your SEO money is designated to different search engines, you can sit down with an SEO service to help you decide where your money should go. SEO services can use their tools and resources to see who’s searching for you, and what type of search engines they’re using for it.
While Google is the supreme engine for SEO, there are other search engines out there to consider. You don’t want to throw good money after bad, so to help decide where you want to invest in SEO, meet with a reputable SEO service. They can look at the raw numbers to make recommendations on where you should put your money to get the best results.