There’s no doubt about it, if you’re ready to step up your game and take your service or business to the next level, you need a search engine optimization (SEO) strategy. SEO helps optimize your website to rank higher in search engine results, and to get more traffic (and business) onto your website.
Like many other marketing or online services, SEO does not come in a one-size fits all package. There are several different strategies, techniques, and options when it comes to SEO, and your goal is to get the right strategy for your unique business or company.
One of the biggest differences in SEO strategies deals with local vs national SEO campaigns. Which type of SEO will suit your company best? Let’ learn more about local and national SEO so you can formulate the perfect plan.
Do You Need Local or National SEO?
Let’s review some questions to ask yourself to help you plan your own SEO.
What are the ultimate goals of your SEO campaign?
Are you trying to secure a few dozen more accounts, or is your ultimate goal to be the top dog in your industry across the US? When starting any SEO campaign you want to set your goals early on. The types of goals you have for your company and campaign play a large part in determining what type of SEO will be best for you.
Where does your company or service operate?
Do you serve your surrounding neighborhood or do you serve an entire region of the country? If you only have the ability to serve your local neighborhood than you will be fine with local SEO, while if you’re looking to help those across the whole country, national SEO is likely your best bet.
What resources can you devote to your SEO?
It goes without saying but local and national SEO campaigns are two different beasts that will require different resources. A small local SEO campaign may only run you a few hundred dollars while a national campaign could potentially cost upwards of tens of thousands of dollars. Your own resources and financial commitment can help decide what type of SEO campaign is best for you.
Answering those questions can help tell you if a local or national SEO campaign is in your best interest. If you need more advice on how to tackle your own SEO, meet with a local and reputable SEO service. You can discuss your needs and goals with an SEO service to help come up with the perfect plan.