According to a recent survey, SEO was rated as the ‘least popular digital marketing channel,’ with only about 44% of businesses who include SEO as a part of their digital strategy.

Over the past 5 years or so, the line of what is considered ‘SEO’ has been significantly blurred. According to our research, most businesses believe SEO simply means getting ranked in Google, Yahoo, and Bing. 5+ years ago, that statement might be accurate, however today the meaning of ‘SEO’ is significantly different which is why many of those surveyed might not even know they are participating in SEO in one form or another.

Let’s talk about Voice Search:

  1. 50% of all searches will be voice searches by 2020, per comScore. (Is it even a post about voice search if you don’t lead with this stat??)
  2. About 30% of all searches will be done without a screen by 2020, per Gartner.
  3. 13% of all households in the United States owned a smart speaker in 2017, per OC&C Strategy Consultants. That number is predicted to rise to 55% by 2022.

Getting access to information like weather data, ordering products or even finding a local plumber have become a much more common way of accessing information. Whether you use Alexa, Google Home or even Siri, all signs are pointing to Voice Search as a way of the future. How does one get found as a result in Alexa, Google or Siri?

For the past year, Altitude Labs have been testing out Voice Search Optimization tactics to help small businesses be found by specific queries like ‘Who’s the best plumber near me?’ As we continue to better understand voice search algorithms it’s become obvious voice search will be a part of all of our futures. If it’s not, plan on losing quite a bit of market share to your competitors who are focused on becoming more relevant as a voice search result.

As of now, all signs point that Voice Search Optimization (VSO) needs to be at the forefront of your business as you continue to adapt and grow.