Google will implement a search algorithm update this summer that uses mobile website loading speed as a determining factor in how well mobile sites ranks in search results. This may not seem newsworthy until you understand the scope and purpose behind these new changes.
According to Google, this new search algorithm modification is being rolled out as an enhancement for the Google Search experience, something that is continually being evaluated and updated by the engineers and developers at Google.
So, why should you care?
A Renewed Need for Speed
Effective July of 2018, this search algorithm update has significant implications for virtually any business that has a mobile website. Up until now, how quickly a mobile webpage loaded wasn’t something that Google cared about when it evaluated that website for its relevance to user search queries.
With this new algorithm update, mobile sites that underperform in the loading speed category are going to struggle to keep up with competitor websites that have similar search result rankings. Because of this change, there’s a scramble happening. For many companies that rely on a mobile webpage to attract new customers, there’s a rekindled interest in optimizing their site so that it loads faster, thus keeping it higher in search results in comparison with slower sites.
How exactly this is done isn’t always straightforward, which is why SEO specialists continue to be valuable resources for business owners that use a mobile webpage as part of their overall online presence.
What Can You Do to Stay Ahead?
The mobile website experts at Altitude SEO offer up a few tips to improve the loading speed for your mobile site:
- Use PageSpeed Insights, an incredibly powerful tool that shows mobile site administrators where their biggest areas for loading speed improvements are.
- Optimize the use of browser caching, or storing needed webpage files within a browser’s cache instead of having them sent over the network every time the page loads.
- Make good use of compression. Enabling gzip compression for crucial data that is a part of the HTTP request will make the mobile site easier to present to mobile browser users. This can be as simple as adding a few lines of code, or it could need a more sophisticated solution.
- Optimize imagery. Images cost loading speed when they’re needlessly large. To ensure that a mobile website loads crisply and promptly, find the perfect balance of image resolution, compression, and display size. This can take some experimentation before dialing it in perfectly.
Any business with a mobile webpage now wants to be sure they don’t fall behind the competition, and understandably so. The strategies above reflect only a few of the many techniques that can boost the search result performance of mobile websites.
For Us, It’s Another Day at the Races
Altitude SEO specializes in streamlining mobile websites so that they function effortlessly with virtually every web browser, Google Chrome included. There’s a lot to know about mobile website architecture that is built for speed, and we can put that knowledge to work for you.
If you’re ready to get serious about how well your mobile website loads and displays content, contact Altitude SEO and inquire about a site audit.