Local SEO Strategies for Every Small Business
Small businesses are individually owned and operated businesses that are limited in size, and in fact, small businesses are not always small, they’re local. Every small business is owned by somebody in the town. They are our neighbors, and our service providers, and they often pour their whole life into building a business from their skills and passions. Unfortunately, local businesses are often pushed aside by the ‘bigger guys,’ and have to work harder to attract customers, and become recognized within their own towns.
Local SEO strategies are vital to the growth and success of every small business, making them visible and popular in a specific area. Local SEO strategies are simpler than you might think They can help you put your small business on the map and in front of the right demographic of potential clients.
3 Surefire Local SEO Strategies
Optimize and Categorize Your Page
Location is everything when it comes to local SEO. In order for your business to become recognized by the most popular search engines, you have to tell them where you’re located. This means you’ll need unique content on your website that explains to users and search engines alike, what you do and where. Search engines categorize your site based on either the way you tell them to, or the way their websites crawl it.
Quality Online Reviews
Website reviews are a major factor when it comes to the way Google ranks websites. The more reviews you have, the more popular your website appears to Google. Because search engines rank based on popularity and relevance, quality reviews that express popularity are what search engines use to tell them that people are pleased with you, and your business is a good suggestion. More than anything, your reviews are important for Google users because they see your website and business on a SERPs.
Reviews are a quick way for consumers to make a decision about which link they are most interested in clicking. The important thing to remember about online reviews is that they should always be natural, never fake, and typically you don’t want to offer an incentive to people for their review because it can hurt the rapport of your business. Make it easy for customers and clients to review you by adding buttons and links to your website that leads people directly to where they can leave reviews.
Claim Your Business
Ensure that all of your NAP (Name, Address, Phone) information is complete and consistent across all listings for your company, so you can claim your business everywhere that it appears. Each listing for your business is also known as a citation. In order to claim a citation, first find where your company’s local listings are found. You can use a tool like Yext or Localeze to find business listings, or the Google My Business tool to add and verify your business on Google Maps. All of the tools will require verification that you are the owner of the business, and ultimately you’ll want to use these tools to ensure that your business citation is correct across the web.
Local business is booming. Small businesses are growing, and with the help of search engines, and local SEO, it is easy to make your company appear directly in front of the correct demographic in SERPs. With the help of local listings and tailoring your business site to provide the information that people and search engines need, your small business won’t stay small for long.