Mobile Index Becomes More Important to Google
There’s only one certainty in the world of search engine optimization (SEO), and that certainty is that everything changes. Search engine optimization is a product of the major search engines, and every time a search engine updates its algorithms or ranking factors, SEO companies need to be right behind.
Google recently announced a large change in how it indexes sites in both the desktop and mobile environment, and this change may have a large impact on your site’s SEO. Let’s look into this index change, what it means for your business, and what you need to do to make sure you’re not left behind.
Mobile Index Becomes More Important to Google Now
Since its establishment, Google has used a desktop website index to catalog millions of websites and to decide where they rank in their search engine. Several years ago Google established a mobile index to help index and rank mobile versions of websites as more customers started performing Google searches on their phones, tablets, and other mobile devices.
In November 2016, Google announced it would be switching its primary index from the desktop index to the mobile index, meaning that Google will now use the mobile index as the primary index to rank websites.
What Does the Mobile Index Mean for My Website?
If your website is currently running on both a desktop and mobile version, there is not much more for you to do except consult your SEO and make sure your mobile site is optimized and ready to go. If you don’t have a mobile version of your website Google has stated that they will crawl the desktop version of your site instead.
Google has also publicly announced that the switch to the mobile index should not greatly impact current rankings (at least for now.) The switch from desktop to the mobile index is in line with Google’s push to mobile platforms as more people now use mobile to search Google compared to the desktop version.
If you have a mobile-friendly and optimized version for your website, you can rest easy for now. If you haven’t yet established a mobile-friendly version of your site, you should make that a priority before these changes affects your rankings.
Switching over to the mobile index is another step in Google’s push for mobile-first. While Google has stated that the switch will not currently impact rankings, the writing is on the wall to get your butts and website to mobile-friendly. Consult with your SEO to make certain your desktop and mobile versions of your site are ready or meet with an SEO service to make sure you won’t be left behind with the new mobile push.