You already know that search engines are an indispensable way to navigate the internet. But do you know which ones are the top among all of them? There are dozens of search engines, all of which aim to do one thing better than the rest: crawl the internet for the best information and present it in a relevant way to those who are looking for it.

Knowing which ones are the most popular and why can help you tailor your digital marketing campaign to get the most out of your investment. So, without further ado, here are the top 10 search engines in the world.

Altitude SEO’s Top 10 Search Engine’s List

#10: Yandex.ru

Yandex.ru is the Russian choice for search. Among the top 30 most popular sites in Russia, it ranks at #4 overall while being #10 globally. Because the Russian alphabet uses Cyrillic, search results need to be translated and ported to Russian before they can be presented to the user.

#9: Internet Archive (archive.org)

Curious what a website looked like back in 1998? Archive.org is a search tool that indexes an archive of the internet dating all the way back to the mid-nineties. It’s helpful for those looking for older data or to get perspective on how sites used to be structured.

#8: DuckDuckGo

DuckDuckGo is a welcomed respite from the larger search engines thanks to its clean design and the lack of user tracking. This search engine also features a few results sorting tools that other search engines lack.

#7: WolframAlpha

Even though Wolfram Alpha is technically a search engine, it’s better described as a computational knowledge engine with advanced querying power. It’s a fancy scientific calculator blended with a powerful internet search engine.

#6: Baidu

Founded in 2000, Baidu is hands-down the largest and most popular search engine in China. According to Alexa, Baidu is ranked number four across all of China, and the site performs millions of searches for users every day.

#5: AOL.com

“You’ve got mail!” – AOL.com is now host to a series of other, related websites that offer users a wide variety of content related to their search queries. These sites include Engadget, TechCrunch, and Huffington Post.

#4: Ask.com

What used to be called ‘Ask Jeeves’ is now a strong contender in the fight for search traffic. Ask.com does have similar search power compared with other engines, but it lacks in the key areas of ease of use and site design.

#3: Yahoo.com

What some may not know is that since 2011, Yahoo.com has been powered by the Bing search engine. So, it’s technically just a veneer for Bing, even though the Yahoo empire still offers advertisers more reach than many other search sites.

#2: Bing

Microsoft’s Bing was conceived as the ‘Google killer,’ but this hasn’t turned out to be the case. Try as they might, Bing cannot hold a candle to the quality of the search results that are produced by the heaviest hitter of them all…

#1: Google

You probably saw this coming. Google is by far the most successful and farthest-reaching search engine on the planet. This behemoth proudly boasts upwards of 93% of the market share in search engine traffic.

…and there you have it! The top 10 search engines in the world.

If you’d like to learn how to leverage the power of these sites to generate more traffic for your website, contact Altitude SEO.