Assuming that you are an average business owner, it’s probable that you’re looking to promote your business and be recognized on Google’s search pages as a way to increase your customer base. Everyone knows that promotion and visibility is what drives business, however, it’s likely that you lack any knowledge on how to effectively do so. Your business after all, is a specialty service that you know how to operate and manage, whereas SEO and web-based services may be foreign terms to you.

3 Reasons to Switch SEO Companies

It’s hard to tell the difference between a good SEO company, and a mediocre one. If you don’t know anything about SEO, there’s no way for you to know whether the SEO agency that you hired is doing a good job or not. To ease the process, We’ve provided a quick reference guide for you to determine if it’s time to find a new SEO agency to promote your business.

Progress is Unclear

Progress in the SEO world carries a different term. ‘Progress’ would inevitably mean that your keyword searches have moved you from the third page to the first page. It could also mean that even though you are unable to use the internet to track your progress, your business and client base is consistently growing with the use of an SEO company. SEO results do take time to accumulate, so it’s important not to expect anything to change overnight.

After a few months, you should start to see an increase in your rankings, domain authority, and your organic search traffic. It’s also important that your SEO agency is effectively explaining these increases to you. Failing to do so is not acceptable. Simply because you don’t understand what they do, does not mean that they should not explain you what you’re paying for, or how their methods will help your company.

Strategies Haven’t Been Updated

SEO trends never remain the same. Updates and new technology is what SEO companies use to stay ahead of their competition. A good SEO company will keep track of these changes and update their strategies to match them. If your SEO company has not suggested any updates to your existing marketing strategies, website plugins, or keyword opportunities, it’s time to look for a new agency that will.

Content Strategy is Lacking

Content is the powerhouse behind effective search engine optimization. It’s impossible to run a healthy SEO campaign without quality content as a form of marketing. A good SEO company will provide compelling and optimized content that is designed to drive traffic, and be recognized by Google through intentional keywords, and information that is relevant to your business and site.

Don’t be left in the dark by your SEO agency. Reflect on the marketing issues your business is facing, and decide whether or not it’s time to find a new SEO agency before it’s too late.