While the terms ‘SEO’ and ‘content’ each have their own technical meanings, the two do often go hand-in-hand. When content is developed and formatted specifically for the purpose of increasing search rankings, that content can be said to be ‘SEO content’. When websites rank higher in search rankings, the natural result is more traffic to those websites. That’s a good thing! After all these years of the internet being such

As part of the essential function of virtually every search engine in existence, backlinks are used to gauge your website’s relevance and popularity. To better understand what backlinks are and how they work, we’re spending some time analyzing this crucial aspect of Search Engine Optimization. Knowing how backlinks are used in search engine algorithms is necessary for the overall success of any digital marketing campaign. So, What Are Backlinks and