Most business owners know the importance of online marketing, but where your hard-earned money goes to online advertising and marketing is a difficult choice for many. Two of the more traditional forms of marketing in the online world come in Pay-Per-Click (PPC) and search engine optimization (SEO.) The goal of both PPC and SEO is to drive traffic to your website, so is one better than the other? Do you

There’s a lot of misinformation that swirls around in the SEO world. That’s why it can be hard for clients to understand just what goes on behind the scenes of an SEO campaign and just what is effective and what’s not. One of the most common questions we get revolves around how pay-per-click (PPC) effects organic SEO campaigns. The answer is no and we want to dispel the myth that