Search Engine Optimization marketing, sometimes abbreviated as SEM, is a sub-discipline of digital marketing that is specific to the activity of web searches. Any time an internet user conducts a web search, whatever search engine they’re using (Google, Yahoo, Bing, etc.) runs the user’s search term or phrase through an algorithm. An algorithm is just a complex set of rules and parameters that return back to the user the relevant
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In the past decade or so, the world of Search Engine Optimization has been split into two camps: Black Hat SEO and White Hat SEO. Each of these approaches seeks to improve the rankings of websites in search results, but only one of them does so in an ethical, sustainable way.A Black and White Issue It helps to think of Black Hat SEO tactics as bending the rules as opposed
Search Engine Optimization as a discipline has grown immensely in recent years. What used to be a ‘nice to have’ in the development of a website is now a must-have, and those who don’t take the time to learn the nuances of SEO are doomed to be bested by those who do. Thankfully, there is a glut of educational resources available online – resources that can help you to really
You have a lot of options available to you when it comes time to allocate your digital marketing budget. How much of it should go to optimizing your website for search engines? More specifically, will focusing on Google SEO grow your business? With there being so much else that pulls you in every direction in running your business, it can be hard knowing where to focus on generating new leads.
When a potential client or customer searches for keywords related to your business, you want to be sure that your company has the highest possible chance of being found online. So, it makes perfect sense that you’d like to see your business listed as close to first, if not first, as possible, right? After all, higher ranking websites get more traffic, don’t they? The truth is that people conducting online
Unless you’ve been living under a rock, you likely already know that digital marketing in all of its forms is one the fastest growing ways to drum up business and have your company seen by hundreds and even thousands of people. You may know several of the ways that different types of digital solutions can help your business, but have you looked into search engine optimization? Search engine optimization (SEO)