According to a recent survey, SEO was rated as the ‘least popular digital marketing channel,’ with only about 44% of businesses who include SEO as a part of their digital strategy. Over the past 5 years or so, the line of what is considered ‘SEO’ has been significantly¬†blurred. According to our research, most businesses believe SEO simply means getting ranked in Google, Yahoo, and Bing. 5+ years ago, that statement