According to a recent survey, SEO was rated as the ‘least popular digital marketing channel,’ with only about 44% of businesses who include SEO as a part of their digital strategy. Over the past 5 years or so, the line of what is considered ‘SEO’ has been significantly blurred. According to our research, most businesses believe SEO simply means getting ranked in Google, Yahoo, and Bing. 5+ years ago, that statement