If you’ve been doing your research or talking to your SEO service about the different factors that affect your rankings, you know that your site’s backlinks are some of the most critical factors. The more high-quality backlinks you have, the better your site will perform in search engine rankings.
One type of backlink that’s been around for years but has only recently gained more attention is the deep link. Deep link and deep linking sound like something out of science fiction, but deep links can be very helpful for your site and its rankings. Let’s learn more about deep links including what they are, and what benefits come with them.
What Are Deep Links and How Do They Help Your Website?
Deep links are different than your everyday backlink. In a traditional link, an external website will link to a company’s main or home page, for example, a plumbing directory that links to www.altitudeseo.com. For a deep link, the link bypasses the home page of the site and connects to a certain page on the website, for example instead of altitudeseo.com, the link would be to www.altitudeseo.com/local-seo.
All deep links are backlinks, but not all are backlinks are deep links.
The Purpose and Benefits of Deep Links
So, what is the purpose of backlinks and how can they help my website?
Better User Experience
The idea behind deep links is to create a more seamless end-user experience. If someone is looking at a local online directory of plumbing companies and wants to know if your company can help them, they can use a deep link to your site to navigate over to a “Services Offered” page or contact page.
This is good for your website, and it’s good for Google. If someone navigates over to your page and can’t immediately find what they’re looking for, chances are they will leave the site. How long people stay on your website is an SEO ranking factor, so when you can get them to what they’re looking for, they tend to browse longer without bouncing off your page.
Deep links have also become more prominent as mobile applications, and mobile browsing is now the most popular way to browse the web. Deep links help create a more seamless transition from one app to the other and can save the end-user plenty of time. When something is good for the end user, major search engines like Google will always promote it. If it’s good for Google, it’s good for your website.
As websites get more competitive for user time and mobile becomes more developed, deep links will play a more critical role in link development and SEO in general. Make a point to check on what types of links are in your portfolio and if some general links can be switched into deep links, and make it a point to keep an open dialogue with your SEO service or web development company about deep links. Google likes deep links, and so do those who browse your site. If you can please both with deep links, your website will be much better off.