What is Enterprise SEO?
Many ask the team at Altitude SEO: “What’s the difference between enterprise SEO and local SEO?”
There is sometimes confusion in how enterprise SEO differs from other forms of search engine optimizations. If you Google “enterprise SEO,” you will get pages and pages of information but not one that gives a good definition or tells the user what all it entails.
So, What is Enterprise SEO and Does Your Business Need It?
“Enterprise SEO is exactly the same as any other SEO. The two primary differences are, you’re dealing with an 800lb gorilla which is, as you know, a website that might have ten million or fifty million pages and therefore the problems that you have in a normal SEO are just magnified to huge scale, so the toolset you need to apply it to is very, very different. The other challenge is dealing with, you know, a board of directors, multiple stakeholders on every part of the site and just the kind of internal politics and diplomacy that you’d need to deal with in these large companies to actually get stuff done.”
Enterprise SEO deals with larger companies, which in turns takes all the standard on page and technical search engine optimization tactics and requires them to be used on a magnified scaled.
Local SEO may work with smaller businesses with only one or two sites or locations in a city or town. Enterprise SEO works with much larger companies that have multi-page websites, do e-commerce, or have a nationwide reach.
The comparison can be drawn to minor and major league sports. The necessary foundation and skills are the same, the level of proficiency of the skills have to be higher and more complex for enterprise SEO. It is more competitive, more strategic, and more dynamic in the approach to help your website succeed.
If you’re a big company already or looking to grow, investing in the right SEO approach from the start is the key to beating the competition and staying ahead of them well into the future.
While working with enterprise SEO, everything from the team working on the websites to the content itself has to be more prominent in every element. Organic searches must be supplemented with other social strategies like social media to reach the broader audience.
The competitive edge must always remain sharp. You have to stay ahead of your competition and be willing to spend the money to do so. Otherwise, they’ll eclipse you online.
This means always finding the new and best ways to make sure the search engine optimization you are offering is still top of the line.
Enterprise SEO has its advantages and disadvantages, but if you’re looking to get into a larger version of the search engine optimization, then enterprise SEO is the way to go. Large-scale SEO isn’t for everyone but for those who it is for; there are certainly rewarding times ahead.
Want to learn more about how Altitude SEO can help your business or brand beat the competition? Click here to get started with our enterprise SEO solution.