If you want to get a step up on your competitors, your best chance may be search engine optimization (SEO.) SEO can help your rankings climb all the way to the top spot in major search engine rankings, and you’ll enjoy the increased web traffic and business that SEO can create.

There are a few diverse ways to classify SEO, but one of the most popular ways is the division between local and national SEO. Most “mom and pop” style businesses and most businesses in general only seek customers around their local area, so they’re much more likely to go with local SEO. Let’s review what local SEO is and how it can help your site so you can decide if it’s right for you.

So, What is Local SEO?

Local SEO is a focused and targeted SEO campaign that seeks to make your website more visible on the local level, but not necessarily on a national stage. Local SEO makes sense for most independently owned and operated businesses that are only seeking new customers and increased web traffic from the potential local customers.

The Importance of Local and Google

The push for more local SEO comes in part from the nudging of Google itself. Google has sought to make their search engine more efficient for local searches and their users to get more local, and relevant options. A few years back there wasn’t much of differentiation between local and national results, but since that has changed, local has become important.

The importance of local SEO also comes with the evolution of smartphones and other mobile devices. The most local searches issue from smartphones and tablets, so your site must be mobile-friendly to get anywhere with your results. If your site isn’t mobile ready for your local customers, you’re potentially losing tons of business.

Differences Between Local and National SEO

  • Local SEO is much less expensive and less labor intensive than a national SEO campaign.
  • Local SEO targets mobile SEO specifically.
  • Local SEO campaigns are usually shorter than national campaigns.
  • Local SEO has a smaller reach, but that’s the idea.

If you have an independently-owned business or you want to increase search traffic on your local franchises, it’s time to put in place local SEO. Meet with a reputable SEO service to talk about what local services can do for your business.