While the terms ‘SEO’ and ‘content’ each have their own technical meanings, the two do often go hand-in-hand. When content is developed and formatted specifically for the purpose of increasing search rankings, that content can be said to be ‘SEO content’. When websites rank higher in search rankings, the natural result is more traffic to those websites. That’s a good thing!
After all these years of the internet being such an integral part of our daily lives, it’s fair to ask the question, “Is SEO content still relevant?”. Internet marketers are always looking for fresh, new ways to promote their sites, but is SEO content still one of the heavy hitters?
The short answer is yes.
The More Things Change with SEO Content…
The long answer is absolutely, without a doubt, undeniably, positively affirmative. SEO content remains one of the most powerful ways to organically boost search rankings, and the discipline itself has broadened to include almost every aspect of what a search engine looks for in its evaluation of content.
Here are a few examples:
- Conducting Keyword Research: This involves taking a long, hard look at what search engine users are searching for. What is trending? What keywords are being used the most, and by whom? Where are search engine users spending their time once their search results are presented to them? Answers to these questions help to determine which keywords to use in the SEO content that is developed. One of the most popular keyword research tools is the Google Search Console. Others include Answer the Public and Keywords Everywhere.
- Content Structuring and Organization: One of the quickest ways to scare off new visitors to your site (a phenomenon known as ‘bouncing’) is to have content that is hard to read, presented poorly, and completely disorganized. SEO professionals know that even though the content might have the ideal keyword density, meta information, and placement on the site, it may need to be restructured or reorganized for optimal readability.
- Backlink Development: Having a strong portfolio of active backlinks that send visitors to your site is a great metric to focus on for organic traffic growth. This requires a strategy of its own, with a targeted approach that includes link sources from other locations on the internet.
It’s interesting to note that the importance and value of SEO content on a webpage has only increased over time. What has driven this has been the ongoing evolution of the search engine algorithms themselves, which continue to reward high-quality content that is relevant to visitors and genuinely helps them find what they’re looking for.
Altitude SEO for SEO Content
Success with SEO content requires an extensive understanding of how to formulate the ideal content not only for the search engines, but for those who use them. Pleasing the almighty Google as well as the Google user is the goal.
If you’re ready to get started with your own SEO content campaign, the Altitude SEO team is standing by to help drive traffic, improve customer engagement, and increase sales. Get in touch with us today.