SEO writing, like SEO content, is a curse upon the searcher’s world. So many websites, SEOs, and “freelance writers” out there write content specific to Google and not the people reading that content. This leads to spammy, low quality, and little value pieces of content floating around the world wide web. Chances are you’ve read blogs that leave you scratching your head and wondering what you read. Often, you’re reading content written for Google and not for you.

Let’s discuss the truth behind SEO writing and why you should steer clear of this type of content for your brand and business online.

So, What is SEO Writing?

SEO writing is any piece of content created for the sole purpose of generating content to the website. It’s written for search engines and is often littered with the following:

  • Keywords dispersed throughout
  • No real point to the content
  • Broken English (or broken whatever language the piece is targeting)
  • Terrible spelling, grammar, or mechanics
  • Low word count

SEO writing still works, which is why SEO companies and consultants still rely on it. Sometimes the company itself doesn’t even write the content. They outsource it to a service like Upwork or Fivver, going for the lowest price to get the job done. They pass the cost, with a large markup, to their client and make a killing while the client’s website suffers.

The crazy thing is this piece of content gets ranked for a phrase thanks to other SEO efforts, brings in traffic to the website, and might eventually convert some users to clients or leads. For long term growth of your website, you need quality content that answers a question or shares information the searcher didn’t already know. This low-quality content will drop off Google’s radar as they discover a better quality piece of content that matches searcher intent.

By writing content that addresses the searcher’s intent, you’re not only capturing more qualified leads, but you’ll eclipse the competition in search results. They may get a head start on you with SEO writing, but your superior piece will win the in the long run and outrank them. Quality content written by someone who understands your industry and niche will always win – it takes longer for Google to rank it properly vs. a competitor who is relying on cheaper low-quality content to sustain rankings.

Disclaimer: This blog was solely written for search engines, but hopefully you learned something along the way.