You’ve read several positive articles, heard stories of other small businesses investing in it with success, and gotten an idea of what it can do for your company, you’re ready to invest in search engine optimization (SEO.) This is a great first step; search engine optimization is one of the best investments you can make to really take your business or service to the next level.

There’s just one issue, there’s a lot involved in SEO! SEO utilizes several different best practices and techniques to help better rank your website but it can be confusing about what services your website needs. To help you figure out what type of SEO you need, let’s review some of the different types of SEO and how to decide what services are right for you.

What Type of SEO Services Do You Need?

The two main types of SEO are known as on-page, and off-page SEO. Let’s consider what areas their types of services cover.

On-Page SEO

On-page SEO is the practical details of any SEO campaign. On-page SEO involves several different portions of your website and its code such as the content, tags, formatting, titles and descriptions, proper internal linking and much more.

Off-Page SEO

As the name implies, off-page SEO are services that don’t directly involve changes or work on your website. Off-page SEO is a practice to help boost your own page’s authority by getting high-authority sites and pages to link to your page. The more high-authority sites that point to your website, the better your own site will look in the search engine’s eyes.

With these different types of SEO services, how do you know what you need?

Since every website and the challenges it faces are different, the best way to figure out what your website needs is by having it evaluated by a local and reputable SEO company. A high-quality SEO can use best practices and expert techniques to figure out where your website currently stands, what is holding it back, and what needs to be done to catapult your site up the rankings. Many reputable SEO services offer free estimates or audits, so you can see what needs to be done on your end without wasting any money.

If you want to figure out what type of SEO services you need to get to the next level, you must get in touch with a local and reputable SEO. A good SEO can tell you what’s holding you back and what needs to be done to change things. With a great SEO service on your side, you can know what type of services you need, and what it will take to get those services taken care of.