Keeping up with developments in search engine technology can be like sipping water from a firehose.
There’s always so much going on within the walls of the biggest search engines on the internet – Google, Yahoo, and Bing – that it can be a full-time job just staying current on updates and modifications made to the algorithms and indexing methods being used.
But to maintain our status as the search engine experts our clients rely on, we know that we need to be monitoring the most important search engine announcements and press releases, so our business doesn’t skip a beat.
What’s the Big Deal with Mobile-First Indexing Anyway?
This is why the recent decision by Google to go live with their mobile-first indexing update made us sit up and take notice. This is a fairly big deal when it comes to how Google acquires ranking data for websites that are optimized for mobile. We’re distilling the facts down into exactly what you need to know about this significant new update.
For Desktop-Only Sites, The Sky Isn’t Falling
Just because your website doesn’t have a mobile version doesn’t mean you’re going to be missing out on new traffic suddenly. Google has made it clear that this indexing update only impacts the way that ranking data is collected, not the ranking itself. These two functions are distinctly different.
That being said, the new update does provide excellent incentive to begin optimizing your online content for mobile viewers. Start thinking about making changes today that can set the stage for a better mobile experience, tomorrow. While a complete website overhaul may not be in order, it’s time to rethink your mobile strategy.
Take Cover, Anyway
It’s fair to say that websites that choose to remain suited for desktop browsing will be eventually left behind by Google’s crawlers and indexing. It’s just a matter of time, as is evidenced by this new, mobile-first indexing implementation. With as many different ways as consumers have to find and engage with businesses online, it’s crucial for small- and medium-sized businesses, in particular, to make themselves more broadly accessible.
Your customers, both new and old, need to be able to view your site, online assets, and related media on whatever device they want to use. And, if Google is going to continue to encourage this level of convenience with updates like this most recent one, then your mission is clear: make your website accessible and optimal for smartphones, tablets, and eReaders.
Is It Time for You to Go Mobile?
Google’s new mobile-first indexing is now live. Even though ranking isn’t necessarily impacted, there is still a huge opportunity that has presented itself. This opportunity is to act now, optimizing your website to get more traffic from mobile search users. When you start logging bigger traffic numbers, you’ll be thanking yourself.
As a final takeaway from this news, remember that to pivot and adapt to changes like this one, it can help to have a partner that knows SEO. To start making changes to take advantage of the latest search engine technology, contact Altitude SEO today.