Apr 2016

Why SEO Matters

Search engine optimization is a frequent term in this age of innovation and technology. It’s the strategy of manipulating the visibility of a website in a manner that allows the most popular search engines to scan the content and efficiently rank you on their front page. Based on the information you include on your website, search engines determine your relevancy to a particular keyword search along with your site’s popularity in comparison to your competitors.

Why SEO Matters Online

SEO focuses on the technique of targeted traffic. Well-executed SEO could mean the difference between ranking on the first page of SERPs, or the second. It’s important to know that ranking on the second page decreases your chances of being seen by potential customers by about 57%. This means your search traffic drops 57% for every second your website does not appear on the first page.

When people use a search engine to learn information about something, they’re likely looking for a solution to a problem. Research shows that 93% of problems are solved on the first page of the SERPs, which means that if you’re not first, you’re last. Unique and well-written content is what offers a search engine the opportunity to resolve a searcher’s problem with your information and website.

SEO is associated with a higher value than traditional marketing techniques because it allows your website to target people who are already interested in what your website has to offer. Traditional advertising puts your website and business in front of as many people as possible. Well done SEO puts your website in front of as many people as possible who are looking for solutions that you can offer them.

SEO is proven and it works when executed correctly. SEO is simple to track with a database full of ranking, keywords, tools, and insights that can all be found in Google Analytics. This allows you to see how many customers you are appearing in front of, what keywords people are searching for, and how many people are seeing your website, then clicking on it. Analytics provides the most foundational elements of SEO and helps you continue to make your SEO campaign better.

As the internet becomes more sophisticated, it’s important to keep up with what will make your website successful through it all. SEO is the greatest operation for monitoring, tracking and targeting potential clients who are looking for solutions in their search engine results.