There’s a lot of misinformation that swirls around in the SEO world. That’s why it can be hard for clients to understand just what goes on behind the scenes of an SEO campaign and just what is effective and what’s not. One of the most common questions we get revolves around how pay-per-click (PPC) effects organic SEO campaigns. The answer is no and we want to dispel the myth that PPC will make your rankings higher because it can be detrimental to your SEO campaign.

So, Will PPC Make Rankings Higher?

PPC will not make your SEO rankings higher under any circumstance. The confusion lies in where Google AdWords places ads in relation to organic search results, which is right above Google My Business and organic search rankings. To the untrained web user, they may miss that those first few listings are ads, PPC campaigns, and think they are ranking organically for keywords they’re actually paying for. This is a reason why Google is making those ads more notable so that web users aren’t confused by them.

When you run a PPC campaign, this is completely separate from what happens in regards to your SEO campaign. Google looks at both separately, and neither has anything to do with the other. This means that no matter how much you spend on PPC, that doesn’t mean it will affect your SEO campaign because they’re not tied together at all. In fact, by spending more on PPC thinking it’ll help, you’re only going to hurt your SEO campaign. That’s because you’re spending money on your PPC campaign when more could be going into your SEO campaign for results there.

PPC campaigns can help any website get more visibility. If you want organic results, SEO is the way to go. You have to invest in SEO to get the types of long-term results you want and depending on your industry, you may spend less on SEO than you will on PPC. In competitive markets, PPC may cost you an arm and a leg whereas a good SEO campaign may take a little bit longer to get off the ground but will have the long-term results you want without paying more for them.